Senior Analyst or Associate Manager, Marketing Strategy

About the role

Agoda is seeking a data‑driven professional to join its Marketing team in Bangkok. The role focuses on designing and optimizing measurable marketing programs that enhance customer lifetime value across multiple channels.

Key responsibilities

• Experiment with ad and campaign structures, bidding and pricing strategies on platforms such as Google, Bing, TripAdvisor and Trivago.
• Develop predictive models and analyze large‑scale experiment data to assess impacts on bookings, TV campaigns, and pricing elasticity.
• Build and maintain dashboards, derive insights, and present recommendations to stakeholders.

Required profile

• Bachelor’s degree or higher in a quantitative discipline (e.g., computer science, mathematics, engineering, business, or science).
• 2+ years of data‑analysis experience in consulting, investment banking, private equity, or a fast‑growing global tech company.
• Strong verbal and written communication skills in English.
• Ability to make fast, evidence‑based decisions and take ownership of impact.

Required skills

• SAS
• R
• SPSS
• Python
• VBA
• SQL
• Tableau
• Power BI

What we offer

• Relocation assistance to Bangkok.
• Opportunity to work in a highly data‑driven, global marketing team.