Sales Manager (FMCG) – Aden

About the role

We are seeking an experienced Sales Manager to lead commercial growth and strengthen market presence for an FMCG business in Aden, Yemen. The role will oversee sales operations, expand distribution, and maximise product availability across the market.

Key responsibilities

• Develop and implement sales plans to achieve volume, revenue, distribution and profitability targets.
• Strengthen distribution coverage, identify new territories and improve market penetration across traditional and modern trade channels.
• Build and maintain relationships with distributors, wholesalers and key accounts, negotiating terms and monitoring performance.
• Lead, coach and develop the sales team, setting clear targets and fostering a performance‑driven culture.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales or related field; MBA or postgraduate qualification is a plus.
• 8–12 years of sales or commercial management experience in FMCG, preferably food, beverage or dairy.
• Proven track record of delivering sales growth and managing complex distribution networks.
• Strong knowledge of the Yemeni market and its retail landscape.

Required skills

• Proficiency in Microsoft Office.
• Experience with Power BI or other sales analytics tools (advantageous).