Google Ad Grants & Digital Fundraising Manager

About the role

Green Empowerment NGO is seeking a data‑driven professional to lead its online donation efforts. You will manage the organization’s Google Ad Grants account (valued at $10,000 per month) to raise awareness of Yemen’s environmental challenges and generate online donations for our inclusive projects.

Key responsibilities

• Develop and execute Google Ads campaigns that support fundraising, advocacy, and environmental initiatives.
• Maintain strict compliance with Google Ad Grants policies, including the 5% CTR requirement.
• Write compelling ad copy and select keywords that highlight regenerative reforestation, humanitarian relief, and inclusive education.
• Set up and monitor conversion tracking to measure donation performance and user engagement.
• Produce monthly performance reports with actionable insights to improve ROI and expand international outreach.

Required profile

• Proven experience managing Google Ads campaigns, specifically Google Ad Grants for nonprofits.
• Strong understanding of digital fundraising strategies and global donor acquisition.
• Excellent analytical abilities to interpret data and optimize campaigns.
• Passion for humanitarian work, environmental stewardship, and the mission of GEFD in Yemen.

Required skills

• Google Ads campaign management
• Google Ad Grants compliance
• Google Analytics (GA4) for tracking and reporting